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HR & Recruiting

Employer Brand Research for Recruiters

Employer research reports under your brand, covering employee feedback, hiring patterns and compensation sentiment.

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What you get

  • Employer Brand Intelligence

    Deep analysis of how current and former employees perceive your client versus competitors: culture, management, compensation, growth opportunities, and work-life balance.

  • Talent Market Mapping

    Competitive hiring pattern analysis: who's hiring, what roles, where, and at what velocity. Detect expansion, contraction, and strategic pivots from hiring signals.

  • Compensation Benchmarking

    What candidates and employees actually say about compensation: not just survey averages, but how they see pay fairness, benefits value and total comp.

  • Candidate Sentiment Analysis

    Track candidate experience discussions: interview process feedback, offer acceptance drivers, and reasons candidates choose competitors over your client.

  • Workforce Trend Reports

    Emerging workforce trends, skill demand shifts, remote work sentiment, and industry-specific talent dynamics that inform your clients' hiring strategies.

  • Retention Risk Assessment

    Early warning signals for employee dissatisfaction: rising complaint patterns, management criticism trends, and compensation frustration indicators.

How it works

  1. Step 1
    Define the Scope

    Specify the client, their industry, target roles, and competitive employers. We'll tailor the research to their specific talent market.

  2. Step 2
    Workforce Data Mining

    Employee discussions, review patterns, hiring data, compensation sentiment, and workplace commentary aggregated across verified government and public data sources.

  3. Step 3
    Competitive Analysis

    AI agents compare employer perception, hiring velocity, compensation positioning, and candidate experience across the competitive employer set.

  4. Step 4
    Branded Delivery

    White-labeled report with employer brand scores, talent market maps, compensation benchmarks, and strategic hiring recommendations.

Scope, methods and delivery

The problem we address

Recruiting firms compete on the same LinkedIn Recruiter data and Indeed analytics that everyone else has. How do you differentiate when your market intelligence looks identical to every other agency's? Meanwhile, what candidates actually think about employers (reputation, workplace complaints, frustrations about pay) is spread across reviews and discussions, and reading it all for one client is slow work.

Our approach

We produce employer brand analysis, compensation perception studies, and talent market intelligence reports by mining multi-year archives of workplace discussions, employee reviews, hiring pattern data, and candidate sentiment. Your clients get intelligence about employer perception, talent competition, and workforce dynamics that traditional HR data can't provide. All white-labeled under your firm's brand.

The hiring-intelligence advantage most recruiting firms miss

Recruiting platforms support candidate sourcing and profile-based workforce research. We add a finished assessment across public hiring data, filings, employer reviews and forums, with the evidence and its limits explained:

  • Employer moves visible in public profile and hiring data, with coverage limits made explicit
  • Compensation ranges from published wage benchmarks, employer filings and current job ads, with reported pay kept separate from advertised offers
  • Which employers are drawing complaints on Glassdoor and Reddit about culture problems that can drive turnover
  • Where new hiring patterns suggest a competitor may be moving into your client's recruiting territory

What we deliver for recruiting and HR firms

Engagements ship under your firm's brand:

  • Talent market intelligence reports — cross-reference H-1B visa applications by employer (they can point to where a company is adding roles), USPTO patent filings (R&D investment patterns), federal contract awards (which employers are growing or contracting), and an archive of employer-review platform sentiment from Glassdoor, Indeed, and Reddit
  • Compensation benchmarking — draws on BLS QCEW employment and wage data, H-1B Labor Condition Applications (offered and prevailing wages) and salary ranges posted in current job ads
  • Employer brand monitoring — continuous-intelligence-style alerts when a target employer hits a public sentiment shift, useful for outreach timing on candidates already at that employer

When this is the right fit

This works for executive search firms competing on quality of intelligence behind candidate placement, RPO providers managing multi-account search portfolios, and HR consulting practices producing market-data deliverables for client comp reviews.

It doesn't fit single-recruiter operations where analytical overhead exceeds placement volume.

Questions from hr & recruiting

How is this different from Glassdoor or LinkedIn Talent Insights?
Glassdoor carries ratings and written reviews, and LinkedIn Talent Insights reports on companies, employer brand and talent trends; both are tools your team runs. We do the reading for you: what employees and candidates say about an employer's pay, culture and career growth, pulled from public reviews and discussions, summarized and tied to sources.
Can this help with executive search engagements?
Yes. For executive search, we provide deep intelligence on target companies' leadership perception, strategic direction signals, organizational challenges, and cultural dynamics, helping you advise candidates and clients with insights that go beyond the job description.
Do you cover specific industries or roles?
We cover all industries and role types. Our data is particularly strong in tech, finance, healthcare, and professional services, but our multi-source approach works for any sector where employees and candidates discuss their experiences online.
Can you help recruiting firms win new clients?
Yes. Present prospects with an original employer brand analysis before they sign. Show them what candidates actually say about working there versus competitors. When every other agency pitches the same capabilities, original research sets your pitch apart.
What employer brand data do you analyze?
Glassdoor reviews, Indeed ratings, LinkedIn company perception, anonymous employer review forums, Blind posts, and salary discussion platforms. We analyze what candidates and current employees actually say about compensation, culture, management, work-life balance, and career growth.
Can you benchmark compensation against competitors?
Yes. We analyze public Department of Labor H-1B Labor Condition Applications (employer-reported wage offers), Glassdoor salary reports and compensation discussions. We show how your client's offers compare to competitors for specific roles, locations, and experience levels. This helps recruiting firms advise clients on competitive offers that actually close candidates.

Related

Services

Guides

Public sources

Intelligence that wins placements

Employer brand analysis, talent market mapping and compensation research for your client pitches, delivered under your firm's name.

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