Home Services & Trades
Local competitive intelligence, website audits, compliance scanning, and lead generation intelligence for HVAC, plumbing, electrical, and other trade businesses. We scan every competitor in your metro area and show you exactly where you stand, and what to fix first.
Why do most approaches fall short?
Home service businesses compete locally but are blind locally. You know your three biggest competitors by name, but you don't know what customers really think about them, how their websites perform versus yours, whether they're compliant with licensing requirements, or what they're charging. You're making strategic decisions based on gut feel and windshield surveys.
How do we solve it differently?
We scan every competitor in your service area: their websites, reviews, online presence, pricing signals, licensing status, and customer sentiment. Our reports show you exactly where you rank on every metric that matters: review ratings, website quality, security compliance, local SEO positioning, and customer satisfaction. You get a clear picture of your competitive position and a prioritized list of what to fix first.
What does our intelligence cover?
Each report is calibrated to your specific home services & trades market, but these capabilities come standard.
Metro Area Competitive Ranking
Complete ranking of every competitor in your service area by review ratings, response times, pricing indicators, online presence quality, and customer satisfaction.
Website & Digital Presence Audit
Full technical audit of your website versus competitors: performance scores, mobile experience, security compliance, SEO positioning, and conversion optimization.
Customer Review Intelligence
Deep analysis of review patterns across Google, Yelp, and industry platforms. What customers praise, what they complain about, and how you compare.
Local SEO Positioning
Analysis of local search visibility, Google Business Profile optimization, map pack positioning, and the specific actions needed to improve local search rankings.
Licensing & Compliance Scanning
Verify competitor licensing status, insurance documentation, and regulatory compliance. Identify unlicensed operators and compliance advantages.
Lead Generation Opportunity Map
Identify underserved areas, service gaps, seasonal demand patterns, and specific marketing channels where competitors are weak.
How does the process work?
Four rigorous stages. No shortcuts, no recycled templates.
Service Area Mapping
Define your metro area, service types, and competitive set. We identify every relevant competitor, not just the ones you already know about.
Complete Scan
Automated analysis of every competitor's website, reviews, online presence, licensing records, and customer sentiment across all platforms.
Competitive Benchmarking
Rank every competitor on the that matter: review scores, website quality, SEO positioning, pricing signals, and customer satisfaction.
Action Plan
Delivered with competitive rankings, specific weaknesses to exploit, your own improvement priorities, and a recommended action sequence ranked by ROI.
Public data we analyze for home services & trades
Home Services & Trades FAQ
What types of home service businesses do you cover?
How many competitors will you analyze?
Can this help me win more local leads?
Do you check if competitors are properly licensed?
How much does competitive intelligence cost for home services?
Can you analyze Google Reviews and Yelp data for competitors?
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Own your local market
See exactly where you rank against every competitor in your area, what customers really think, and what to fix first to win more business.