Competitive Intelligence

A competitive intelligence report analyzes your competitors' strategies, pricing, market positioning, and weaknesses using public filings, consumer data, hiring patterns, and digital presence (see our guide on how to hire a CI service). We cross-reference 30+ verified data sources per competitor including SEC filings, USPTO patents, job postings, and 20 years of consumer discussions. Each report includes specific recommendations you can act on immediately.

Professional competitive intelligence reports range from $500 for a Quick Scan (2-4 hour turnaround) to $5,000-$15,000 for deep multi-competitor analysis. SaaS platforms like Crayon ($20K-$40K/year) and Klue ($25K-$60K/year) require a dedicated analyst on your team. Traditional consulting firms charge $50K-$500K per engagement. We fill the gap between free DIY and enterprise pricing.

Crayon and Klue are self-service SaaS platforms. You set up the tracking, filter the alerts, and interpret what it means. That takes 5-15 hours per week from someone on your team. We deliver finished intelligence with specific recommendations. No setup, no ongoing management, no analyst salary. You get a report, not a dashboard you need to figure out.

ChatGPT can summarize publicly available information, but it can't access SEC filings, patent databases, real-time job postings, consumer sentiment data, or pricing histories. It hallucinates statistics and can't verify claims. A real competitive intelligence report requires cross-referencing 30+ verified data sources and independent verification of every claim. See our free competitive analysis template for a starting framework, or explore our verification service to see how we ensure accuracy.

The 7 P's of competitive intelligence are: Purpose (define what you need), Planning (identify sources and methods), Processing (collect and organize data), Production (analyze and synthesize), Presentation (deliver findings), Protection (secure the intelligence), and Performance (measure impact). Our reports cover all seven stages in a single engagement.

A standard report covers 3-5 direct competitors across 30+ data dimensions. Deep-dive reports analyze up to 15 competitors including indirect and emerging threats. We scan pricing, hiring signals, patent filings, consumer sentiment, website performance, ad spend, and more for each one.