AI Social Media Automation
Posts written in your brand voice, scheduled and published across your platforms, with a monthly look at what worked.
What you get
- AI Content Generation
Posts, captions, hashtags, and visuals generated from your industry context, not generic templates. Every piece of content is informed by what your market is actually talking about.
- Multi-Platform Management
LinkedIn, Instagram, Facebook, X, and TikTok. Content adapted to each platform's format, audience, and best practices. One strategy, platform-specific execution.
- Content Calendar & Scheduling
Monthly content calendars with optimal posting times. Review and approve in advance, then everything publishes automatically.
- Engagement Monitoring
Comments, mentions, and DMs tracked across platforms. Alerts for high-priority engagement opportunities and potential issues.
- Performance Analytics
What's working, what isn't, and why. Engagement rates, reach, growth metrics, and content performance, all tracked and reported.
- Competitor Social Tracking
Monitor what your competitors post, what gets engagement, and where the gaps are. Intelligence-driven content strategy.
How it works
- Step 1Brand & Voice Setup
We learn your brand voice, visual style, target audience, and content preferences. The AI produces content that sounds like you.
- Step 2Strategy & Calendar
Monthly content calendar built from industry intelligence. Mix of educational, promotional, engagement, and thought leadership content.
- Step 3Content Production
Posts generated, visuals created, copy refined. You review and approve. Approved content queued for optimal posting times.
- Step 4Publish & Optimize
Content publishes across all platforms automatically. Performance tracked. Strategy adjusted monthly based on what's working.
Scope, methods and delivery
The problem we address
Social media demands consistency. Post daily, respond to comments, stay on-trend, maintain brand voice across 5+ platforms. A full-time social media manager is a full salary, and one person still can't be everywhere at once. Most businesses post sporadically, miss engagement opportunities, and watch competitors dominate the conversation.
Our approach
We build and manage your entire social media pipeline with AI. Monthly content calendars generated from your industry intelligence, posts crafted in your brand voice, scheduled across all platforms, and performance tracked automatically. You approve the calendar, we handle everything else.
The "AI writes our posts" trap
The default AI social media setup gives a generative model your brand voice and lets it post on a schedule. The result reads like every other AI-generated feed: grammatical, generically positive, mid-tier engagement, indistinguishable from a competitor's feed.
Generic posts make an account hard to tell apart from every other one in the category. We keep a human approval step so the claims and voice stay specific to your business.
What we automate, and what we don't
The right division of AI vs. human labor in social is the opposite of the default.
AI handles the parts humans do badly at scale:
- Surfacing topical opportunities from competitor and category signal
- Drafting variations a human can edit
- Scheduling and re-promoting evergreen posts
- Monitoring engagement and flagging unusually-performing posts for amplification
- Generating image and video assets for posts a human writes
Humans handle the parts AI does badly:
- The actual claim being made
- The pull-quote framing and personal opinion
- Contrarian takes and specific anecdotes
- Responses to specific commenters
What's in the deliverable
The engagement covers three phases:
- Strategy — quarterly content thesis, voice guidelines trained on your existing content, audience segmentation across LinkedIn and X, metrics framework tied to actual business outcomes (qualified pipeline, brand-search lift) rather than vanity metrics
- Calendar — rolling 90-day content plan with topic, format, target audience, and primary KPI per post
- Execution — drafts, image assets, scheduling, monitoring, and engagement responses with a human-approval step before any post goes live
Volume scales from 3-5 posts per week per platform up to daily depending on tier.
Where this works
Social media automation fits B2B brands with technical or strategic content that benefits from a consistent LinkedIn presence, and consumer brands that need a publishing cadence their team can't sustain by hand.
It fits founders who have an audience but no time to maintain it without delegation.
It doesn't fit accounts where the founder's personal voice is the entire product (Marc Lou, Pieter Levels, etc.) — those need a different model where AI handles only research and the founder writes everything.
Social Media Automation questions
How much does social media management cost?
Will the content sound like AI wrote it?
Which platforms do you manage?
Do I still approve everything before it goes live?
What makes this different from Hootsuite or Buffer?
Can you handle engagement and responses?
Related
Public sources we use: FTC Endorsement Guides, Social media marketing (Wikipedia), Native advertising (Wikipedia).
Stop neglecting your social media
We build and run your entire social presence. You approve the calendar. We handle everything else.