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PR Firms

Brand Sentiment Analysis for PR Firms

Brand sentiment, crisis monitoring and media landscape reports for your clients, under your firm's name.

Get a Client-Report Quote How White-Label Delivery Works

What you get

  • Brand Sentiment Analysis

    Deep consumer sentiment tracking across reviews, forums, and social discussions. Coverage tells you what reporters wrote; we add what customers say.

  • Crisis Monitoring

    Track complaint themes, changes in sentiment and emerging reputation risks across the sources in scope.

  • Competitive Perception Mapping

    Side-by-side brand perception analysis showing how your client is perceived versus competitors: by real consumers, not survey respondents.

  • Media Landscape Intelligence

    Analysis of coverage patterns, journalist sentiment, editorial positioning, and media narrative trends across your client's industry.

  • Stakeholder Sentiment Reports

    Track how specific stakeholder groups: customers, employees, investors, community members, discuss and perceive your client's brand.

  • Reputation Recovery Tracking

    Measure the effectiveness of PR campaigns and crisis response by tracking consumer sentiment shifts over time with historical baselines.

How it works

  1. Step 1
    Scope the Brand

    Define the client, their competitive set, key stakeholders, and the specific reputation questions you need answered.

  2. Step 2
    Sentiment Deep-Dive

    We scan consumer discussions, reviews, social mentions, and regulatory data across verified government and public data sources with decades of historical depth.

  3. Step 3
    Risk & Opportunity Analysis

    AI agents identify reputation risks, sentiment trends, competitive perception gaps, and narrative opportunities: cross-verified for accuracy.

  4. Step 4
    Branded Report Delivery

    Delivered under your firm's brand with practical findings, risk assessments, and specific recommendations for communications strategy.

Scope, methods and delivery

The problem we address

PR firms in 2026 sell narrative control, and their monitoring tools produce dashboards that someone on the team still has to read and interpret. When a crisis hits, that work happens under pressure, assessing damage after the fact instead of catching warning signs early.

Our approach

We analyze archived consumer discussions across social platforms, review patterns, social sentiment, and brand perception data across verified government and public data sources. Your clients get reputation intelligence that goes far deeper than media monitoring: showing what real people say, think, and feel about their brand versus competitors. All delivered under your firm's brand.

Why PR firms need real-time intelligence, not weekly digests

Many PR teams work from media-monitoring digests and periodic competitive overviews. A viral negative post can need a response before the next digest arrives, and a digest of mentions doesn't explain what is driving them.

The integrated PR intelligence stack

Continuous monitoring covers the full surface:

  • Social platforms (X, Reddit, LinkedIn, TikTok)
  • Traditional and trade media
  • Podcast appearances of relevant figures
  • Regulatory and enforcement announcements affecting client industries
  • Sentiment shifts on review platforms
  • Emerging-narrative detection from forum and discussion data

High-impact developments are flagged within hours rather than saved for a weekly roundup.

Beyond monitoring, we deliver white-label research reports for client engagements:

  • Competitive narrative analysis
  • Share-of-voice studies
  • Earned-media gap analysis
  • Executive thought-leadership opportunity scans

All deliverables ship under your firm's brand. Behind the scenes our data warehouse cross-references SEC filings, USPTO patents, federal contract data, and a long-running archive of consumer discussions so each report ties findings from those sources together on one company.

Where this works for PR firms

This fits PR firms with clients in regulated verticals, PR firms running reputation-management retainers, and firms competing for new business where an integrated research deliverable would close the pitch.

It doesn't fit firms that operate purely on owned-content storytelling without research-driven inputs — for those, a lighter-weight engagement is usually a better fit.

Questions from pr firms

How is this different from Meltwater or Cision?
Meltwater and Cision are platforms your team runs, and both cover social media and forums as well as news. We deliver the finished research: what your client's customers say in reviews, complaints and discussions, read, summarized and tied to sources, ready for a client meeting. We complement media monitoring, we do not replace it.
Can you detect a crisis before it hits media?
Sometimes. Rising complaint volumes, sudden sentiment shifts and viral negative discussions can surface before a story reaches the press. We watch for those signals and alert you to emerging reputation risks as they appear.
How quickly can you produce a crisis assessment?
For active crises, we offer priority turnaround. We can produce an initial sentiment assessment within 24 hours, with a full consumer perception report following within 48 hours.
Can this help with proactive reputation building?
Yes. We surface specific opportunities for narrative positioning and thought leadership by mapping what consumers value, where competitors are weak, and where perception gaps exist. The work shifts away from putting out fires and toward building reputation before the fires start.
Can you monitor media coverage alongside consumer sentiment?
We track both. Media coverage gives you what journalists report. Consumer discussions give you what people actually think. The gap between these two is often where the real story lives. We compare both narratives: press coverage vs public perception, official statements vs consumer reactions.

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See the real reputation picture

Media monitoring shows what journalists write. We show what consumers actually think. Send us a client name, we'll show you the difference.

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