Reputation intelligence for PR professionals

For PR Firms

Brand sentiment analysis, crisis monitoring intelligence, and media landscape reports. Give your clients reputation data and competitive perception tracking under your firm's brand.

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The Problem

Why do most approaches fall short?

PR firms sell narrative control, but most operate on gut feel and media monitoring tools that only track published coverage. You know what journalists wrote, but not what consumers actually think. When a crisis hits, you're reactive, scrambling to assess damage after the fact instead of detecting warning signs early.

Our Approach

How do we solve it differently?

We analyze 20 years of consumer discussions, review patterns, social sentiment, and brand perception data across 30+ verified data sources. Your clients get reputation intelligence that goes far deeper than media monitoring: showing what real people say, think, and feel about their brand versus competitors. All delivered under your firm's brand.

What We Produce For You

What does our intelligence cover?

Each report is built for your client's specific situation, but these capabilities come standard.

Brand Sentiment Analysis

Deep consumer sentiment tracking across reviews, forums, and social discussions. not just media mentions. See what people actually think, not just what journalists report.

Crisis Early Warning

Detect rising complaint volumes, negative sentiment spikes, and emerging reputation threats before they reach mainstream media coverage.

Competitive Perception Mapping

Side-by-side brand perception analysis showing how your client is perceived versus competitors: by real consumers, not survey respondents.

Media Landscape Intelligence

Analysis of coverage patterns, journalist sentiment, editorial positioning, and media narrative trends across your client's industry.

Stakeholder Sentiment Reports

Track how specific stakeholder groups: customers, employees, investors, community members, discuss and perceive your client's brand.

Reputation Recovery Tracking

Measure the effectiveness of PR campaigns and crisis response by tracking consumer sentiment shifts over time with historical baselines.

How It Works

Your brand. Our research.

Four steps from brief to branded deliverable. We stay invisible.

Scope the Brand

Define the client, their competitive set, key stakeholders, and the specific reputation questions you need answered.

Sentiment Deep-Dive

We scan consumer discussions, reviews, social mentions, and regulatory data across 30+ verified data sources with 20 years of historical depth.

Risk & Opportunity Analysis

AI agents identify reputation risks, sentiment trends, competitive perception gaps, and narrative opportunities: cross-verified for accuracy.

Branded Report Delivery

Delivered under your firm's brand with practical findings, risk assessments, and specific recommendations for communications strategy.

20yrSentiment History

48hrTurnaround Time

30+Sources Monitored

100%White-Labeled

Common Questions

PR Firms FAQ

How is this different from Meltwater or Cision?

Media monitoring tools track what journalists publish. We track what consumers actually say in reviews, discussions, forums, and social media. This gives you the real reputation picture, not just the media coverage picture. We complement media monitoring, not replace it.

Can you detect a crisis before it hits media?

Yes. Rising consumer complaint volumes, sudden sentiment shifts, and viral negative discussions typically precede media coverage by days or weeks. We detect these early signals and alert you to emerging reputation risks before they become headlines.

How quickly can you produce a crisis assessment?

For active crises, we offer priority turnaround. We can produce an initial sentiment assessment within 24 hours, with a full consumer perception report following within 48 hours.

Can this help with proactive reputation building?

Absolutely. By understanding what consumers value, what competitors do well, and where perception gaps exist, we surface specific opportunities for narrative positioning and thought leadership that build reputation proactively. Not just reactively.

How fast can you produce crisis intelligence?

For active crises, we mobilize within hours. Monitoring of media coverage, social sentiment, and consumer discussions starts immediately. Initial situation assessment delivered within 4-8 hours. Full crisis intelligence report with response recommendations within 24 hours.

Can you monitor media coverage alongside consumer sentiment?

We track both. Media coverage gives you what journalists report. Consumer discussions give you what people actually think. The gap between these two is often where the real story lives. We compare both narratives: press coverage vs public perception, official statements vs consumer reactions.

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